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Our Story

The founder and executive director of Esteem, A Total Transformation got her start in 2006, when she offered her services at her local church. As people began to see results with her holistic techniques, Esteem was born. 

Esteem is dedicated to providing the Greensboro community with comprehensive holistic health and wellness consulting services. Our wellness coach will work with you on a physical, mental, spiritual, and emotional level to help you take back the reins and turn your life around. Esteem uses only natural methods of healing.  If you're on prescription drugs, our consultant will provide alternative solutions that may provide a natural source of healing. Because we understand that health and wellness isn't one-size-fits-all, every wellness package is customized to fit your specific needs and lifestyle.

The ESTEEM, A Total Transformation mission is to address disparities in health and wellness by providing comprehensive, holistic programs focused on preventing and rehabilitating chronic illnesses. Through education, advocacy, and community engagement, we aim to empower communities to lead healthier lives and overcome barriers to optimal well-being.

We envision vibrant and resilient communities that prioritize preventive care, embrace healthy lifestyles, and provide support systems for individuals to thrive physically, mentally, and emotionally.

Mission and Vision

Meet The Team

Coach DonnaKaye

Founder/Executive Director


Coach DonnaKaye is a NC native and the founder/executive director of ESTEEM, A Total Transformation, a non-profit health, and wellness organization located in Greensboro, NC.  Donna received her Bachelor of Science in Business Administration and Master of Science in Sports Studies both from High Point University, High Point, NC.  She has studied and is a dissertation away from receiving her Doctorate degree in Human Services specializing in Social and Community Services.


Coach DonnaKaye is a certified personal trainer, certified nutrition consultant, certified eating God's Way consultant, wellness coach, OCB and NPC physique competitor, Mental Health First Aid First Responder, Certified Life Coach, Health and Wellness Motivational speaker, workshop and classroom facilitator as well as a mother of four adult children and grandmother of ten.


Coach DonnaKaye, along with her Esteem team has helped many turn their health around from eliminating prescription medication, reversing chronic illnesses to putting together action plans for life.  She serves in all capacities.


Coach DonnaKaye received the prestigious "Bridge Builders Award" from the National Association of Negro Business and Professional Women's Clubs Inc.  In recognition of Women's History Month Celebrating Women Personal Fitness Trainers in March 2018.  And is an ACHI magazine Women Supporting Women Association, Inc 2018 winner of the Health and Wellness Division and 2019 Health and Fitness Division of the North Carolina Triad/Charlotte area.  She is a Board member for the International Women's Ministry Network of Canada.  An organization serving the emotionally hurt woman and helping her to rediscover her value.  


Coach DonnaKaye's purpose in life is to fulfill the call on her life to serve God in the ministry/vocation she has been called to and that is deliverance and inner healing.  She is about her Father's Business.


Coach DonnaKaye absolutely loves helping individuals, especially women, learn their self-worth and living their best life now.  Which it makes sense that her organization motto is "Love Yourself". 

Ayana Fair



Ayana Fair is a native of North Carolina.  Ayana graduated from Strayer University with a Bachelor of Science in International Business and a Master of Business Administration with a concentration in Finance.  She is a Certified Financial Health Counselor, certified by the National Association of Certified Credit Counselors, and she holds a North Carolina Life Insurance License.  Ayana Fair has been working at Esteem, A Total Transformation as the Administrator since 2016.  She has worked on the Board of Esteem, A Total Transformation since 2015, serving as a board member, Secretary, and currently as Treasurer.  She is a proud wife and mother of two beautiful daughters.  

Our Board Members

Elizabeth Ann Howerton - Chair     
Nathan McClough - Vice Chair
Dr. Michael Teal - Secretary
Ayana Fair - Treasurer
Alicia Diggs - Board Member
Candi Jeter - Board Member
Genevieve McCormick - Board Member
Donna Nealy - Executive Director

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